Pharma Tech Outlook: Pharma Tech Magazine

 Medica Communications, LLC: Spearheading Medical Communications and Strategy Validation

Top 10 Pharma Marketing Consulting/Service Companies - 2020


The marketing spends in the pharmaceutical sector has increased by nearly 70 percent in the past two decades. The impending patent cliff and receding differentiation between existing pharmaceutical products are forcing pharmaceutical companies to spend further on pharma marketing and enhance their go-to-market strategies. Today, the focus of the pharma marketing has also shifted from the products to the needs and expectations of patients, providers, and payers. So, pharmaceutical companies need to adopt a customer-first business model by embracing technological advancements will eventually help them in bolstering more effective interactions, deeper loyalty, and lasting brand preference.

Notably, data analytics is at the core of pharma marketing initiatives today. While there has been a focused effort on precision marketing in recent years, pharma marketing is currently experiencing a creative transformation of strategic design by integrating data analytics into its core strategy. Data analytics can help pharmaceutical companies to create more intelligent and responsive plans to achieve greater market activation, content creation, and return on investment (ROI) amplification. It can also aid in developing effective marketing strategies and eliminating the risk of spontaneous decisions that might not produce a decent ROI.

Artificial intelligence (AI)-powered chatbots have also made their way into the marketing and communication strategies of pharmaceutical companies. By using autonomous machine learning (ML) chatbots, pharmaceutical companies stand a chance to improve their organizational efficiency and increase productivity. It can also enhance the overall customer experience (CX) offerings – something that is predicted to surpass both product and cost as the major brand differentiator in the coming years.

At this juncture, there are a variety of pharma marketing consulting and service companies available in the market that caters to the different needs of the pharmaceutical companies. To help them choose the consulting or service that best fits their requirement, Pharma Tech Outlook has compiled the list of the top 10 pharma marketing consulting/service companies. The enlisted consulting and service companies are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CXOs.

We present to you Pharma Tech Outlook’s, “Top 10 Pharma Marketing Consulting/Service Companies – 2020.”

    Top Pharma Marketing Consulting/Service Companies

  • Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can’t explain. ​We have expertise and passion for CPG, tourism and hospitality, pharma and healthcare, and automotive products and services. ​We have a track record of achieving seemingly impossible results. ​Our independence means we do what’s right for our partners and our people

  • An innovative, full-service medical marketing, communications, and regulatory strategy firm that helps validate strategic and tactical concepts of pharma, medical device, and biotechnology companies

  • Newristics helps pharmaceutical brands optimize their messaging using a combination of behavioral science and machine learning algorithms. Newristics started with a simple idea—marketing messages should talk to customers’ decision heuristics! Newristics has built a unique DSAT platform for messaging optimization: Newristics’ platform offers a dedicated solution for all the stages of the messaging cycle—message development, testing, execution, and performance measurement. Newristics has used its DSAT platform to create a suite of products and services for every step of the messaging cycle and for all stakeholders involved in messaging

  • OptiBrand Rx helps translate the non-clinical factors, such as a medicine’s emotional and disease-specific outcomes, into key-differentiating factors of a particular pharmaceutical brand. The novel idea behind OptiBrand Rx’s innovative approach in healthcare marketing is delivering the right drug to the right patient at the right time. To this end, the company connects every stakeholder of the healthcare sector, be it patients, physicians, nurses, specialists, or other concerned medical practitioners, and models the most effective branding strategy

  • Copy & Art Advertising

    Copy & Art Advertising

    Copy & Art Advertising is a boutique advertising agency based in White Plains, NY. We service medium- and large-sized businesses across the United States. Founded in 2011, the agency has deep experience in health care advertising communications (pharma, biotech, hospital, managed markets) and in supply chain communications. We excel at key message development, creative design and customer-focused communications, including value proposition development

  • Deerfield Agency

    Deerfield Agency

    Welcome to an unbiased agency that is founded on the principle of providing extraordinary work at an exceptional value. We serve as an extension of your team. We pride ourselves on knowing a day in the life of a Brand Team. Our experienced healthcare marketers and creative professionals make client services and accountability a priority while supplying compliance-friendly, on-strategy creative design and messaging. From launch to a mature brand, Deerfield Agency nurtures your brand while measuring success by the growth of your brand and its impact on the bottom line

  • Herspiegel Consulting

    Herspiegel Consulting

    Herspiegel Consulting is a leading full-service pharmaceutical and biotech consulting firm that specializes in accelerating business success across the new product planning, product launch and commercialization processes. Herspiegel Consulting offers integrative, tailored consulting services to meet your brand and business needs. Our services include new product planning, pharmaceutical product launch preparation, commercial strategy and marketing excellence, medical affairs, and market access strategy. We have expertise across a wide variety of therapeutic areas, including diabetes, oncology, CNS, rare disease, women’s health, psychiatry, migraine, hemophilia and obesity

  • JUICE Pharma Worldwide

    JUICE Pharma Worldwide

    JUICE is an electrifying, vitalizing, full-service healthcare advertising agency specializing in invigorating the HCP-consumer conversation to help people live their healthiest lives and brands reach their fullest potential. With offices in New York City and San Francisco, we bring a global network, breakthrough campaigns, seamless multichannel and multi-audience integration and top-tier creative-strategic talent-all with the gusto and caring spirit of a fully independent, owner-operated agency

  • Medical Minds

    Medical Minds

    Medical Minds is a healthcare communications agency that helps pharma, biotech, device, and diagnostic companies as well as patient advocacy groups educate physicians and patients about products and services that improve patient health and well-being. Medical Minds is well respected for our long-term experience in the healthcare arena. Our unique depth and breadth of scientific, clinical, and creative capabilities allow us to work with minimal supervision to support companies from early-stage development through clinical trials and commercialization. Our network of connections in industry and with academia/healthcare practitioners is key in delivering on our clients’ needs

  • Rare Expertise

    Rare Expertise

    Rare Expertise's mission is to find and activate patients with rare diseases and other highly specialized conditions. We have a passion for helping biopharma companies with the very specific challenges these uncommon diseases present, so that patients can benefit from the therapies they develop. At Rare Expertise we use our proprietary technology-enabled tools and services to help shorten the patient journey so that patients can find treatment, treaters can find patients and families find answers