The marketing spends in the pharmaceutical sector has increased by nearly 70 percent in the past two decades. The impending patent cliff and receding differentiation between existing pharmaceutical products are forcing pharmaceutical companies to spend further on pharma marketing and enhance their go-to-market strategies. Today, the focus of the pharma marketing has also shifted from the products to the needs and expectations of patients, providers, and payers. So, pharmaceutical companies need to adopt a customer-first business model by embracing technological advancements will eventually help them in bolstering more effective interactions, deeper loyalty, and lasting brand preference.
Notably, data analytics is at the core of pharma marketing initiatives today. While there has been a focused effort on precision marketing in recent years, pharma marketing is currently experiencing a creative transformation of strategic design by integrating data analytics into its core strategy. Data analytics can help pharmaceutical companies to create more intelligent and responsive plans to achieve greater market activation, content creation, and return on investment (ROI) amplification. It can also aid in developing effective marketing strategies and eliminating the risk of spontaneous decisions that might not produce a decent ROI.
Artificial intelligence (AI)-powered chatbots have also made their way into the marketing and communication strategies of pharmaceutical companies. By using autonomous machine learning (ML) chatbots, pharmaceutical companies stand a chance to improve their organizational efficiency and increase productivity. It can also enhance the overall customer experience (CX) offerings – something that is predicted to surpass both product and cost as the major brand differentiator in the coming years.
At this juncture, there are a variety of pharma marketing consulting and service companies available in the market that caters to the different needs of the pharmaceutical companies. To help them choose the consulting or service that best fits their requirement, Pharma Tech Outlook has compiled the list of the top 10 pharma marketing consulting/service companies. The enlisted consulting and service companies are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CXOs.
We present to you Pharma Tech Outlook’s, “Top 10 Pharma Marketing Consulting/Service Companies – 2020.”
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