While pharmaceutical companies and other life sciences organizations are beginning to see the benefits of online digital advertising and dynamic marketing campaigns, they don’t necessarily possess the expertise to successfully win over their target audience. This is where pharma marketing services and consulting companies come into play, leveraging latest technologies and solutions to help pharmaceutical companies design content-rich marketing strategies and support every phase of a drug or medical device’s lifecycle.
Featured on the cover page of this listing is Copy & Art Advertising, a boutique digital firm that specializes in customer-focused pharmaceutical marketing for patient, provider, and payer audiences in addition to other healthcare sectors. The New York-based company specializes in getting the right message to the right audience in the most compelling way and developing marketing materials that resonate with audiences across the healthcare spectrum.
Just like Copy & Art, progressive pharma marketing consultancies don’t offer just marketing services and support to their clients. They help pharmaceutical brands market, deploy, and sell drugs/devices across the whole patient lifecycle. For example, if a pharmaceutical company chooses the print medium (to market products), the consulting company supports the marketing initiatives accordingly. Similarly, if a medical devices manufacturer chooses DRTV, the provider designs a strategy to improve call-arrival patterns required by direct-to-consumer responses/campaigns.
The top pharma marketing services include customer behavior counseling, patient education, brand loyalty, and compliance-related services. Besides marketing to consumers through multiple channels, pharmaceutical companies are pushing different products for varying target audiences: physicians, pharmacies, and patients.
As medical authorities implement more regulations, pharmaceutical companies are using automation and transformation to obtain swift clearances during every state of drug evolution. In leafing through these pages, your company can identify a vendor that can not only improve your marketing strategy but make a direct impact on your ROI.
We present to you, Pharma Tech Outlook’s ‘Top 10 Pharma Marketing Consulting/Services Companies - 2019.’