Top 10 Pharma Marketing Solution Companies - 2019
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Copy & Art Advertising: Taking Pharma Marketing To An Entirely New Level

Top 10 Pharma Marketing Solution Companies - 2019

In today ’s technology-driven life sciences landscape, doctors and c linicians have access to myriad drugs and medical devices. Therefore, it is no easy feat for pharmaceutical organizations to win over their target customers. This cut-throat competition has given rise to a new pharmaceutical marketing approach that requires healthcare organizations to understand consumer needs as opposed to just creating or improving products.

So, how exactly do pharma marketers help their clients steer past the competition? The answer is simple—analytics-based pharma marketing. Through analytics, marketers can measure effective marketing strategies, eliminate the risk of knee-jerk decisions that may not produce a sustainable ROI, and tap into the behavioral patterns of the average American that spends $1,000 per year on drugs.

To leverage analytics, pharma marketing companies are using technologies such as machine learning, AI, and big data. With doctors in the lookout for advanced datasets, most pharma marketing efforts are now geared toward the creation of a database that can be updated in real-time, and provides healthcare professionals with verified data at their fingertips.

It’s important to note that pharma marketers adopt different strategies as it pertains to marketing to doctors and patients. While marketing to doctors is about identifying their specific needs and providing well-researched solutions, marketing to patients is more in line with “creating new needs” and a patient experience through an online presence.

If pharmaceutical companies can provide clear and efficient solutions to patient search queries, they will improve both sales and revenue. In leafing through these pages, your company stands to identify a pharma marketing solution provider that can design tailor-made pharma marketing solutions that best cater to your specific target audience.

We present to you Pharma Tech O utlook’s ‘Top 10 Pharma Marketing Solution Providers - 2019.’

Top Marketing Companies

Provides a concierge platform to help move passive patients to active healthcare consumers

83bar.com

BioPharm Communications provide tools and services to transform the pharmaceutical marketing scenario. The multi-channel approach comprises of several platforms for ensuring a smooth communication of data from both first-party and third-party organizations. It leverages a 360 degree outlook to ensure high quality performance and engagement from HCPs and also aligns its solutions to the preferences of its clients. The company focuses majorly on pharmaceutical and biotech companies and offers a plethora of tools to trigger and engage the target audience to their best potential. BioPharm Communications is exploiting specific healthcare marketing opportunities to assist pharmaceutical brands to be on top of the list in this competitive landscape and manage market challenges with efficacy

biopharmcommunications.com

BuzzBack

BuzzBack

Buzzback delivers visual, global insights for consumer, pharmaceutical and financial services companies through an engaging interactive experience. These companies can innovate using their image-driven and language-rich approach. The company serves hundreds of brands worldwide to better connect with consumers, breakthrough marketing challenges, fast-track innovation, brand positioning and communication strategy. They offer solutions for concept development, positioning, naming, brand exploration, packaging and in-home use test and more. Buzzback enables consumers share about their experiences and expectations through evocative imagery and rich language, and video journaling, thereby helping them make better decisions while accelerating innovation

CMI

CMI

CMI is a full-service insight, and research consulting firm focused on customer acquisition, share, and loyalty in B2C and B2B industries including Telcom, CPG, Life Sciences, Financial Services, and Insurance. Their solutions include behavioral economics modelling, brand tracking, concept and message optimization, customer and persona design, decision pathways and segmentation, journeys and immersive research, ViewPoint and ySuite. These solutions are developed through years of experience in industry and research in decision sciences. Their approaches utilize behavioral sciences and advanced analytics to help organizations develop a differentiated brand strategy

Conexus Solutions, Inc.

Conexus Solutions, Inc.

A solutions provider specializing in CRM implementation, data management, reporting and analytics in pharmaceutical and Life Sciences industry

Core Value Inc.

Core Value Inc.

Providing traditional Cloud based CRM implementation and Mobile applications to pharmatech and healthcare industries

Distribion

Distribion

Distribion gives corporate marketing departments and related local sales agents a better way to manage and execute automated, personalized marketing campaigns with real-time performance reporting. The company’s Distributed Marketing Platform (DMP) allows corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across various channels. As the communications are centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance while getting a better insight to make better and more informed decisions. Distribion Every day, 200 brands and 220,000 users rely on Distribion to deliver effective marketing campaigns worldwide

Informa

Informa

Informa is a leading international events, intelligence and scholarly research group. The company assists specialists who need the support of other specialists to grow, do business, make breakthroughs and make better-informed decisions. Their purpose is to champion the specialist. The company’s leading brands and expert teams operate events and exhibitions, deliver intelligence-based products and data-driven services, convene communities in person and digitally and provide access to cutting-edge research for specialist customer communities worldwide. The company has five operating divisions — Taylor & Francis, Informa Intelligence, Informa Markets, Informa Connect and Informa Tech — each having a distinct focus

Straight North

Straight North

Straight North is an internet marketing agency leading businesses in the right direction. They offer cutting-edge, targeted solutions to attract the right customers, convert leads and grow businesses. Their solutions are focused on helping companies to know efficient is their marketing program. As a well-known internet marketing company, Straight North creates measurable marketing campaigns by tracking every click, call and lead to let their clients know that their advertising dollars are working hard to bring more business for them. They offer an added advantage as they generate, validate and report in real-time with their advanced call tracking technology

xsperient

xsperient

Having decades of experience, Xsperient is a leading company in the field of applying the measurable science of psychology and sophisticated mathematical modelling techniques to healthcare and wellness market research and market segmentation. The company offers full-service research comprising all the functions from recruiting to reporting that are carried out in-house. It helps with developing and researching innovative research techniques in the healthcare and wellness industries. Their unique and innovative methodologies will allow clients to benefit from comprehensive, in-depth and insightful research mainly when applied to marketing campaigns. The company’s psychological research techniques provide results that go beyond “emotional research”